#BamaRush sorority videos are being mocked by TikTokers with posts about their business life.

#BamaRush, the fad regarding sorority recruiting at the University of Alabama, is being parodied by TikTok users. Users are parodying the look by dressing professionally and labeling their videos with #CorporateRush. Hundreds of thousands of people have watched videos that use the hashtag. Morning Brew is read by more than 3 million people; you should too! A new parody movement called #CorporateRush has taken the place of #BamaRush , the cultural phenomena that dominated TikTok last summer, this year.

The University of Alabama students who posted pictures of their daily attire as they got ready for the seven-day “rush” sorority recruitment process popularized the format for the videos. However, they depict the mundane nature of getting ready for work every morning rather than the start of a day of rushing. The cadence and enthusiasm of the videos are identical to that in many of the #BamaRush videos.

a user who goes by the name of Holly Pockets, who published a #CorporateRush video on August 9, seems to have started the craze.

In the video , which was titled “Day 1: Corporate Rush,” the user lists every piece of her attire along with the store where it was purchased. She continues by pointing to her eyes and saying, “My lack of sleep owing to being exhausted is the cause of my black circles. Go day one! My attitude is defeated, and I’m in a “screw it” mindset.”

Over 800,000 people read the essay, and many comments commended her perspective on “rushing.” Represent for the corporate girlies, one user said, while another claimed the video was incredibly “relatable.”

two other #CorporateRush videos since her first was also submitted by the same person, and it has gotten over 28,000 views.

On August 10, #bama #bamarush #rush #BamaRush 0 #BamaRush 1 #BamaRush 2 #BamaRush 3 #BamaRush 4 released a video claiming to be #BamaRush 5 and tagged @Holly Pockets in the description. @holly_pockets Day 1: CORPORATE RUSH She displayed two bottles in the video: one filled with water, which she described as her “mental support,” and the other with coffee, which she referred to as having the flavor “corporate regret.” She highlighted where each piece came from and pointed out her luggage, which is “heavy with the weight of her obligations,” as well as her blazer, outfit, and rings.

#BamaRush 6 has so far been documenting her experience with #CorporateRush on the account. Her #BamaRush 7 and #BamaRush 8 respectively.

@the CORPORATE rush PNM #BamaRush 9 corporate rush #bama #BamaRush 1 #rush #bamarush #BamaRush 0 #CorporateRush 0 #CorporateRush 1 #CorporateRush 2 was created by a number of other individuals, some of whom received hundreds of thousands of views.

Using the hashtag #CorporateRush 3, several people displayed their own work attire, while others used #CorporateRush 4 and displayed #CorporateRush 5.

Inspired by @this, #CorporateRush 6 WFH RUSH OOTD.

Matthew AA8 AA27 AA28 AA29 AA30 Work-related TikToks are hugely popular on the platform, particularly videos that parody a user who goes by the name of 1. Quitting quietly and other cultural practices gained traction on TikTok, where users frequently have their videos become viral.

In 2021, some sorority pledges videotaped their journeys on TikTok and went popular as a result, sparking the #BamaRush fad. It flared up again this year, albeit on a smaller scale, which led some people to speculate that sororities may have taken action to restrict potential members from commenting on the app. Although individual sororities may have different policies, the Alabama Panhellenic Association, which is in charge of 19 of the university’s 24 sorority chapters, previously told Insider that it doesn’t restrict what members post on social media.

Check out the coverage from Insider’s Digital Culture team here for more articles like this.

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